Today, I participated in a pilot for a new HGTV design show as a judge. Oh, I had visions of becoming the next Simon, as I have many opinions which I seldom keep to myself! A large group, or "target market" as we were described by the HGTV staff, previewed and made notes of the main living spaces of two small townhouses. Each one was designed by a local Bucks County designer. We were then interviewed and asked "not to hold back"...well, that was a green light for me!
It didn't take long, however, for me to realize that I was not the "target market" that they were looking for. They were not looking for design professionals and totally not looking for opinionated design professionals. They were not looking for the over-55 opinion. They were not looking for
anyone to stick out of the crowd. They were not looking for metallic platform pumps with silk bows tied on the toes. They were not looking for bright colors.
Most of my colleges and friends know that I generally have a rampage of expressions when visiting "sample homes" (as they are called in the East!). They hold their breath when they stroll through such "sample homes", with me rashly shouting out comments. You'll be happy to know that although we encouraged to not withhold comments, I held my tongue...well, maybe a murmur or two under my breath.
We were asked to sign a release form that promised many things...one; no photo taking. Drat.
Thus, no photos to include in this post. It was a bit of a tiring day, as live TV requires multiple re-dos and several takes of the same thing, no looking directly into the camera, staged conversations and pointing, excited walking towards the "reveal", and much clapping and cheering for the winner.
At the end of the 7 hour taping, the only cheering I felt like doing occurred while steering my van towards home.
What is it about HGTV, anyway?
Have you ever wanted to be a "target market"?